The Framing Effect

In this video I introduce Tversky and Kahneman’s work on the framing effect and how consideration of benefits or losses can influence the choices that people make and their willingness to take risks. I consider a few everyday examples of this, then consider how the framing of default options may also influences the choices we make, as demonstrated in Eric …

Parts of the Eye: How Vision Works

In this video I describe the parts of the eye and the function of each of these parts for vision. I also explain why the red-eye effect occurs in photographs and how an additional light is able to correct for this problem. I also describe how changes in the flexibility of the lens lead to common visual problems in aging, …