The Availability Heuristic

In this video I provide an introduction to behavioral economics and the work of Amos Tversky and Daniel Kahneman by describing a heuristic we use when attempting to assess the frequency of events. The availability heuristic is a shortcut that estimates frequency based on how available an event is to us, or how readily we can bring examples to mind. …

Approach and Avoidance Motivations

Another way of categorizing motivations is to consider them as either approach motivations or avoidance motivations. An approach motivation is a drive to experience a positive outcome, while an avoidance motivation is a drive to not experience a negative outcome. The relative strength of these motivations may not be equal and some research has suggested that motivations to avoid loss can …

What is the Availability Heuristic?

In their first study of the availability heuristic, Tversky and Kahneman asked participants to estimate whether English had more words that started with the letter K or more words that had K as the third letter. What do you think? If you’re like most participants in their study, you might guess that there are more words that start with k …

Language, Thought, & Cognition Resources

On this page you’ll find a number of resources for understanding the key concepts of linguistics, cognition, and thought, including language acquisition, problem-solving, and decision-making. If I’ve missed a good resource, please share it in the comments section! General Resources Language & Cognition Key Terms Language Acquisition Pinterest Page Decision-Making Pinterest Page OpenStax Cognition & Language Chapter Master Introductory Psychology …